So tonight, around 10:15pm, a bouncing baby logo was born. Jive Software will soon be unveiling a new logo and holy cow, I can hardly wait. Sam and I have spent the better part of 3 months toiling away on a new Jive identity. As you can imagine it was full of frustration, irritation and pain. At the same time it has been the best identity design experience I’ve ever been a part of.
I’ve said it before and I’ll say it again. Never before have I worked for a company that so values disruption. I’ve never had a boss that not only tolerated but truly valued my nature to pick and poke at just about every idea or thought. And trust me. I poke a lot. There are no sacred cows at Jive.
And now I am bouncing up and down in my chair, dieing to show it off to everyone. The amount of elation I feel is incredible. Alas, we’ll have to wait until Friday, when the rest of the executive team finally gets to see it. They are going to love it. I can’t wait.
I am Michael Sigler and this is my blog. I am a designer, artist, art director, writer, dungeon master and all around geek. I live in Portland, OR with my wife Joleine. During the day I work for the fine folks at Jive Software.