Along with the video in my last post we’re pushing out a mail campaign. Despite only having a couple of days to do it in I think I put together a rather snazzy tri-fold. We understand budgets are especially tight in this economic climate. One of the first things to be cut is travel and events and we understand JiveWorld can be a hard sell. We created this brochure with the express purpose of arming interested attendees with material to sell their boss on the true value of the event. We’ve got some great speakers and topics and we’ve focused on ROI as a real motivator. We want our attendees to leave feeling enriched and I think it shows.
- Aug 25
Jive Together
- Design, Jive Software, Video
For our community conference we’ve put together a video contest. In short it asks, “What does it mean to Jive together?” To help kick things off we made a a video of our own that answered that question. Thanks to a great script from the estimable Suzame Tong (@pdxmama) and some suggestions from others I managed to cobble together something that resembles what it’s like to work at Jive.
Much has been said about the recent announcement by Portland Online to “crowdsource” the refresh of their website. Silicon Florist and Pop Art have some interesting discussion going on. While I am not completely up-to-date on the project, I wanted to share some of my thoughts.
At first glance this sort of thing can seem like a great idea. It can be a boon to both young designers just starting their career and small businesses who might not be able to afford the services of a more established designer or agency. This helps designers quickly generate depth in their portfolios and provides a great service to small businesses.
Unfortunately in this case its hardly a good option. Given the size and complexity of a site that generates “over 2 million page views a month” it would take the talent and time of an agency or individual who can bring to bear the necessary experience and talent to complete such a project. This isn’t something that can be decided upon a few sexy proofs. For a successful launch, Portland Online would need to consider UI design, site architecture and hierarchy, the mechanics and logistics of content creation and organization, search engine optimization, and extensive project management.
Some have argued that Portland Online should be more responsible, but I don’t think its fair to wag our fingers at them. Their primary responsibility is to their organization, not to the design community. I think they should be given the benefit of the doubt and given the opportunity understand why a contest would be a bad choice. The design community should approach them with a spirit of open dialogue. We can help educate and inform them of other options and best practices. This is a great opportunity for us to educate others about the design process.
That said, the opportunity for dialogue has to be there for anyone to learn. I hope that the people at Portland Online can see past the communities somewhat knee jerk reaction and identify the well meaning and good intentions of designers. I would hope that they would take it into consideration and appraise wether their approach could be altered to better serve both themselves and the design community at large.
As I understand it, the Portland chapter of the AIGA is holding a meeting today to engage in just such a dialogue. I’m very interested to see what comes of it.
- Nov 25
370Z revealed
- Cars, Design
The Z is one of those cars that strikes me somewhere deep down in my design gut. The lines, curves, shape...everything. It all comes together into my ideal vehicle. I’ve loved the 350 for a while now but its always had a few issues that bugged me. Her ass was a little wide. The interior was a little drab. All of that seems to have been fixed in the latest evolution of the Z-car. The 370Z is a beauty. A lovely interior, shorter and more finely proportioned and even a bit more power. I have a life goal of owning a new sports car before I hit the big 3-0. Next year is my last chance. The 370Z couldn’t have come out at a better time.
- Oct 03
Crystal Sea Wallpapers
- Art, Design, Personal
I’ve been experimenting a lot with wallpapers lately. They’ve let me break out of the web design mold and try something new. This new set is an exploration of color, geometry, style and composition. I’ve posted them all up on Flickr for you get to a better look. I recommend checking out the full resolution to see the details. Alternatively you could just download the zip. Let me know which one you like best. I’m currently using Deep Sea.

I am Michael Sigler and this is my blog. I am a designer, artist, art director, writer, dungeon master and all around geek. I live in Portland, OR with my wife Joleine. During the day I work for the fine folks at Jive Software.