I’m proud to announce that the new identity for XMPP / Jabber is here! My friend Raja has done a stellar job creating the new mark. He really knows how to combine color and style into an effective logo. Of course it doesn’t hurt that I’m a sucker for a green-blue-orange combo. My own personal tastes aside, this new mark does a great job of conveying a much needed official face for the XMPP Standards Foundation. It’s great to see the amount of attention and appreciation that design is getting in the engineering-centric world of open protocols and open-source software.

I cornered Matt Tucker (our CTO and a huge advocate of XMPP) about the logo as soon as I saw it. He explained that the XMPP foundation needed to stand apart from the rest of the crowd. There is a tradition in the open-source/open-protocol realm where most logos are only afterthoughts (no offence IETF). XMPP/Jabber is a bit different from others in that they have a more structured and controlled standards body and wanted an identity to reflect that. Being an open protocol, they wanted the logo to feel open in nature. They also wanted something colorful. Jabber, Peter Saint-Andre’s parrot, provided inspiration in both the colors and the general wing-like shape.

I really think Raja’s done a great job conveying all of these ideas, while creating a mark that meets the many subtle requirements that go into logo design. It has a distinct silhouette. It is in part both an X and a J. It works equally well in black or white. There is a lot of movement, conveying the idea of communication. Can’t wait to show you guys what he’s been doing with us on the new Jive logo.

As a designer I never thought I would nerd-out on such a thing as an open messaging and presence protocol. As far as I knew, gremlins snuck into my computer and Pony Expressed them through some magical realm to suddenly appear on the screens of my friends and co-workers. Matt, Gato, David and the rest of the RTC team here at Jive has changed that. It’s great to see a bit of a design love given to those who make such magic happen.

Can’t wait to see what we can do with the XMPP website.